Waterbury, VT | Burlington, VT | Moretown, VT
Also known as: KaufmanwithAK
Marketing, communications and sales professional focused on alignment between resources, strategies and business objectives. Skilled in all aspects of multichannel marketing management and public relations from strategy to delivery thanks to a decade of expanding responsibilities within the skigolftourism industry on both coasts, selection and oversight of external agencies, consulting for small businesses, as well as leading "go to market" product strategy and lead generation for a division of an international engineering firm. Simplifying complex topics into data driven and understandable truths to inform strategy andor sell solutions. Additional strengths Strategic community management on behalf of retail, security and tourism brands across all applicable new media platforms inclusive of publishing, content creation, key relationship building, KPI's, customer service, crisis management, and advertising spends. Equipped with PR contacts, best practices and newsroom insight thanks to lead information officer role at major resorts in VT, NH, ME and OR. Comfortable with crisis and change management - experience in fatalities, flash flooding, ownership changes, plane crashes and distrusted brands. Experience working independently, as part of a team, overseeing a team, and creating teams from scratch. Moderately witty MC for crowds of thousands (PG or PG-).
