Also known as: JohnHeritage
• Successfully managed marketing campaigns and PR for launch of a new company, which established brand awareness and jump started sales of 39 units for $2.9 million in 90 days. • Prepared and implemented a $218,000 annual marketing budget, which produced 11,000+ new leads and resulted in $8.9 million in 2009 sales. • Managed a team of designers, writers and programmers to produce comprehensive, multi-channel marketing campaigns resulting in millions of dollars of new business. • Performed qualitative and quantitative marketing research on an 80,000 record customer database, which better defined marketing initiatives to reach existing customers. • Spearheaded brand audit and guideline initiatives resulting in increased market share and awareness. Specialties Marketing Plans and Budgeting Brand Building eMarketing Search Engine Marketing Direct-Response Database Marketing Market Research Product Launches Event Marketing Management and Leadership
