Also known as: JanineJones09
Digital and E-Commerce Channel Specialist --------------------------------------------------------------- Expertise in developing digital marketing and online strategies, and tactics that deliver online sales results and PL management. Experience in web design development, UX, campaigns, integrated communications, eDM and lifecycle programs, E-Commerce solutions, online content platforms and social media. Advocate of AB testing, CRO, 'test and learn', data-led insights and analytics for marketing and digital programs to increase traffic, e-Commerce revenue, profitability and conversion. Key contributor as a senior executive with strong people management. Business Profile ----------------------- Proven results in exponential growth of a Digital Channel focused on BC markets Marketing planning, branding, product marketing, campaign delivery, and digital analytics Experience in strategy, tactics and implementation, on time and within budget eDM, CRM, e-Commerce, digital marketing, CRO, SEM, SEO, content and social media Website optimisation, AB testing, website design and development, usability and UX design Strong in team management, stakeholder management and cross-functional relationships Demonstrated skills in delivering sound, profitable business solutions as a conceptual strategic thinker, with a practical, hands-on approach and attention to detail Entrepreneurial start-up businesses, nationalglobal organisations in Australia, NZ, US, UK. Industries -------------- Health Beauty Telecommunications FMCG
