Also known as: DennyYunk
I am a creative, techy business professional with twelve years of experience in sales and marketing. My defining trait is the ability to tell an engaging story through a variety of media. I am particularly good at translating technical concepts into clear, compelling messages that build brands and sell products. I have done this through websites, social media, trade shows, advertising, public relations, and sales collateral in the biotech, outdoor sports, global manufacturing, and construction industries. I have worked in an agency and on the client side, so I am uniquely qualified to manage the agencyclient relationship. Accomplishments Created and executed successful, multi-million dollar marketing plans. Managed branding, advertising, web development, and graphic design for consumer and business-to-business brands. Directed the creation or complete redesign of six websites, resulting in monthly traffic increases of over . Wrote company blogs and managed social media accounts including Facebook pages, Twitter accounts, LinkedIn company pages, Google Plus accounts, and Google Places listings. Managed advertising campaigns including print, web, and pay-per-click (Google Adwords). Coordinated trade shows in the US, Europe, and Asia. Led product identity development for ten consumer products. Increased sales by an average annual rate of in a MM territory. Negotiated sales contracts with Big Ten universities and large biotechnology corporations. Managed creative and technical content for an award-winning e-commerce website. Specialties Strategic marketing leadership, branding, social media, artist management, project management, sales management, trade show coordination, marketing communications, market research, media relations, public relations, advertising, copywriting, technical writing, website development, product identity, budgetary accountability
