Long Key, FL | Tampa, FL | Tampa, XX
Also known as: CooksonConsult
Ms Cookson is an experienced executive with years of technology marketing, online commerce and business development experience, working with fast-paced, high-volume production, industry-leading technology companies. Her consultant-like style has earned her a reputation for bringing efficiency and productivity to previously disparate business environments. Companies have benefited from her ability to quickly identify organizational inefficiencies, develop cross-functional support, and implement strategies and systems that improve bottom-line profitability. Michelle has increased online lead production and volume, in combination with optimal site performance, resulting in multi-million dollar revenue generation. She has initiated and introduced industry best-practices standards of Site Usability and true site performance metrics to organizations. Throughout her technology-based career, she has been a leading advocate and creative driving force for introducing new media tools in online environments to best position companies for rapidly changing markets. This experience spans multiple channels, and both BC and BB audiences. She has developed online marketing campaigns that dramatically increased site visitor response, lowest cost highest conversion practices and peer referral endorsement by prospects. She has conceived initiatives that translate into new business growth opportunities, integrated across multiple marketing channels. These accomplishments all reflect her energetic, focused emphasis on customer service, web site usability and online experience, through greatest efficiency in organizational marketing operations. Through her leadership, vision and active implementation, she has delivered productive business initiatives that positively led corporate strategic planning. Specialties Digital, experiential and interactive marketing, mobile, business development, Website usability, technology marketing, site development, Web . and best practices, site metrics, online marketing, PPC, SEO, SEM, SMM, SMO, lead generation, ecommerce, integrated marketing, online marketing strategy, online business development, social media, emergent online business models, online communities, content development
