Santa Barbara, CA | Santa Bárbara, Others
Also known as: AmericanCliche
I am a media strategist living and working in Santa Barbara, CA. For the last years I have been involved in the creation of rich media content and been in pursuit of the tools to help companies deliver it in the most impactful way online. I am well-versed in many forms of digital marketing including video, email, social media, affiliate and search. From May until March , I served as Director of Emerging Media Strategy at MediaTrust a performance marketing company. During my tenure, I created a social media and content strategy that built brand affinity, acquired customers and positioned MediaTrusts management team as thought leaders in the online marketing space. This strategy helped take MediaTrusts revenue from , in to million in and placed them in the Inc. Magazine . MediaTrust was ranked the th fastest growing private company in the United States in . In May of , after launching my own consulting business, I was tasked with creating a video series for eBays in-house affiliate program about the state of affiliate marketing and eBays role within that space. In March of , I was asked to expand my role by revamping their blog and social media strategy with a focus on humanizing the brand and revitalizing their reputation. In only a few short months, we positively changed the conversation and brought marked improvement to the tone and voice of eBay Partner Networks communications. In October I joined eBay full-time as North American Communications Manager for eBay Partner Network. In addition to my previous responsibilities, my role expanded to cover all customer-facing content, communications and PR within North America. My goal is to continue to work with people that understand the power of original content and the impact of social communities, and how these conversations can enhance engagement with brands and bring in actionable new leads and insight.
