Also known as: jkm8765
Catalyst for business growth and improvement with a track record of success identifying and translating customer needs into marketing strategies that drive awareness, lead generation and consideration. Thrive on mastering the business models of new industries and motivated by continued learning and diversification. Accomplished marketing executive with 15+ years experience driving overall strategy, positioning and messaging to maximize customer acquisition and retention. Expertise in managing integrated marketing campaigns, leading technical product launches, developing a network of strategic partners, and executing traditional and interactive initiatives to connect with new markets and minimize competitive risks. Recognized as a dynamic leader with experience building and managing high-performance marketing teams and maximizing ROI from small and multimillion-dollar budgets. Specialties Business and Go-To-Market Planning Marketing Strategy Competitive Positioning Marketing Communications Interactive/Digital Marketing Advertising & Channel Programs
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