2 Matches for Jaime Morelli from Brooklyn, New York, USA

Jaime F. Morelli Age 41

New York, NY | Brooklyn, NY

Also known as: jaimemorelli

I have over years' experience in strategic communications planning, the majority for consumer packaged goods clients. Prior to my current position on General Mills leading the Strategy teams for Big G Kid Cereals, Fruit Snacks, Fiber One Snacks, and Frozen, I spent over a year leading teams on several Nestle businesses. For the four years prior, I ran the team responsible for all communications planning within the Yoplait Division at General Mills. Those plans consistently assisted in delivering the highest ROI in General Mills history. I also worked on other iconic brands - including Pillsbury and Progresso - and developed plans for multiple launches within those divisions. Accounts at previous agencies include Schering-Plough, Hallmark Flowers, and MCI Worldcom. When not in full strategic planning mode, I'm usually scouring the web for the latest marketing, technology, gadget, and app news. I also write a blog that aims to educate media planning novices on everything from planning basics to current marketing developments. My media planning philosophy and my management philosophy are the same real people are at the center of everything I do... and real people are complex and inconsistent. The most important thing I can do is to keep listening.... My responsibilities include -Managing the Strategy teams that develop and execute communications objectives, strategies, plans, and post-buy analyses across a full range of touchpoints -Selling in new ideas and programs to increase consumer engagement with our brands -Turning consumer insights into actionable marketing plans -Being involved at every step of the marketing plan process - from concept development to strategy to execution -Fostering positive business relationships with clients, vendors, and partner agencies -Collaborating with brand teams and partner agencies to develop and implement marketing plans and strategies -Generating plans for numerous brand launches Specialties Consumer packaged goods, CPG, traditional, offline, television, digital, online, interactive, mobile, magazines, newspapers, media, radio, out of home, marketing, strategy, social, business strategy, ROI, collaboration, relationship-building, client management, sponsorships, research, analysis, emerging media, online video, pharma, beauty, telecommunications, retail, communications planning, context planning

• #New York University
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Jaime F. Morelli Age 41

Brooklyn, NY

Jaime Morelli lives in Brooklyn, New York.