Also known as: bsniz
Seasoned digital strategist with more than ten years in positions of increasing responsibility with some of the world's largest brands at a leading global communications consultancy and in-house at the global leader in home appliances. Transformational leadership experience includes Brand Marketing, Corporate Communications, Customer Care, Human Resources, Corporate Strategy, Innovation and Information Technology. Deep technical background combines with strong communication skills and the proven ability to lead programs and people. Recognized thought leader who can create and communicate a vision, then develop and execute a strategy to realize it. Trusted counselor for senior executives on all matters of social media, technology and collaboration. - I worked in Whirlpools IT department as a user interface designer, web application developer and project manager. - When Whirlpool bought rival Maytag, the Corporate Communications team recruited me to lead interactive communications (internal and external) related to the acquisition. - I led global strategy for employee communication, collaboration and knowledge management programs, working across Corporate Communications, Corporate Strategy, Innovation, Human Resources and IT. - I led global and North America region social media strategy across Corporate Communications, Brand Marketing, Customer Care, e-Commerce, Human Resources and IT. - I extended myself to take on additional responsibilities for Whirlpool brand digital marketing in North America, including online advertising and the relaunch of Whirlpool.com. - As part of a major organizational redesign, Whirlpool North America launched six startup businesses and selected me to lead direct sales and e-commerce for the Consumer Packaged Goods (CPG) business. - I lead the Digital Practice for the Chicago Headquarters office of GolinHarris, one of the world's largest marketing communications agencies
Also known as: kensnyder
Business Strategist. Technologist. Bio-Hacker. Gadgeteer. Entrepreneur.
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