Also known as: C_Pappas
Inbound Marketing Certified Professional Inbound Marketing Lead Generation Content Marketing Digital Marketing Social Media Marketing Lead Nurturing Demand Generation Client Needs Fulfillment Internal Marketing Communications Brand Awareness Marketing professional based in Boston, MA with more than years experience developing and managing marketing campaigns within software companies. Primarily focused on insight-driven marketing programs execution, I employ both inbound and outbound techniques to drive demand. A bit obsessed with analytics, I enjoy reporting on the impact of marketing programs specifically as it relates to the bottom-line and corporate revenue goals. Experience with Salesforce.com, HubSpot, Google Analytics, Marketo and Eloqua. Specialties programs management, paid media, email marketing, third party lead generation management, online events management (webinars and virtual tradeshows), reporting and analytics, lead nurturing, demand generation, ROI
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