Also known as: langm88
Entrepreneurial Marketing Executive - classically trained in the consumer products space and with a proven track record of shaping the market success of iconic names like Sony and Camel by designing holistic brand and go-to-market strategies. With a background spanning from product ideation to retail execution as well as extensive business development experience, excelling in translating business analytics and consumer insights into creative marketing strategies and programs.Handled brand PLs of up to m and communication budgets of up to m. Selected Accomplishments - Grew annual net sales of Sonys Personal Audio Group from m to m achieving # position in the German market - Redesigned entire marketing strategy for Camel in Germany ending -year declining market share trend. - Led marketing efforts driving sales of JTI USA by and in two consecutive years. Hands-on leader impacting C-level decisions with a strong strategic planning background and broad expertise in complex business environments. Known for his analytical approach and developing highly effective teams. Having lived and worked in Europe, the US and Japan, I have a keen sense of brand and cultural diversity. Fluent in English and German. US Permanent Resident (Green Card holder). You can contact me at . Specialties - Brand ManagementStrategic Marketing - Consumer InsightsBrand Positioning - Marketing CommunicationAgency Management - Trade MarketingTraditional Social Media - Budget PlanningROI Performance Analysis - Business DevelopmentPL Responsibility - Team Building ManagementCommunication Presentation
Phoenix, AZ | Scottsdale, AZ | Glendale, AZ
Also known as: mikewlang
Michael Lang lives in Phoenix, AZ, but has also spent time in Scottsdale, AZ and Glendale, AZ.
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