Market researcher with 18 plus years experience in focus groups, ethnographies, idea generation and one-on-one interviews. Her innovative work is aimed at exploring and articulating the deeper-level consumer experience for exploratory, product refinement, name development, positioning, advertising communication and promotions studies. Interactive Clients include: AvenueA-Razorfish, Starcom, imc@ Packaging Clients include: LAGA, Kraft, SC Johnson, Georgia Pacific, Starbucks Liqueur, L'Oreal Advertising Agency Clients include: Draft FCB, LSB, Campbell-Mithun Food Industry clients include: ADM, Dairy Marketing, Inc. Restaurant clients include: Donato’s, McDonald’s, National Restaurant Association, Pizza Hut, Domino’s, Taco Bell Food Goods clients include: Kraft, Nabisco, ConAgra, Pillsbury Technology and Appliance clients include: Philips. Electrolux, Energy Star Utility clients include: Com Ed, Wisconsin Power Medical, Pharmaceutical clients include: Abbott Labs, Marshfield Clinic, Monsanto Life Science, Pharmavite, Premier Hospital Group Purchasing Organization, GoJo (Industrial products), Children’s Hospital of Wisconsin Personal Care and Beauty clients include: GoJo (Purell), Kimberly-Clark, Georgia Pacific, L’Oreal, Insurance and Banking clients include: Allstate Insurance, Elgin State Bank, PEI Media clients include: Chicago Sun-Times, Madison Capital Times, Milwaukee Journal-Sentinel, Turner Broadcast Promotions Clients include: Starbucks Liqueur, The Marketing Store (McDonald’s), Cartoon Network, Paper Goods and Packaging clients include: Georgia Pacific, Kimberly-Clark, LAGA Beverage clients include: Beam Brands, Diageo Household Products clients include: Clorox, Glad, Reckitt & Coleman, Georgia Pacific Other: Department of Homeland Security, SCORE! Specialties Areas of expertise include interactive website development, communication checks, product evaluation, one-on-one and group interviews, idea generation, archetyping, and ethnographic research. Tracy has experience in utilities, technology, financial services pharmaceuticals, healthcare, retail, food, and food products, package goods, insurance, automotive, media, and publishing read more ...
  • antiques
  • art
  • branding
  • consumer insights interest group
  • Kenyon College
  • Vassar College
  • University School Of Milwaukee
  • Owner At Tracy&co Sole Proprietorship

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