Tony Zambito lives in Montreal, QC. Tony is an alumnus of the Catholic High School and Laval High School. Tony works as an Owner.
Also known as: TonyZambito
In , I took a chance. I asked - what if marketing and sales can benefit from the use of personas as had product and software design That year, I pioneered the concept of buyer personas and a buyer research methodology designed to help us understand customers at a deeper level. Thanks to organizations who were early adopters, buyer personas are finding its' way into the mainstream of marketing and sales. Buyer research and buyer insights used to create buyer personas have enabled companies to make informed decisions on strategies to grow top line revenues and retain customers. BUYER PERSONA DEVELOPMENT We are seeing changes in the world of marketing and sales on an order of magnitude never before seen. In addition, the world of buyers are being impacted by the evolving modern digital world we live in. Meaning the concept of buyer insights research and buyer personas must evolve as well. I continue to work on growing and evolving buyer persona development in ways I did not imagine back in nor when first established buyer persona drafts while at Cooper in . Today, I help organizations through the power of Insights. MY PASSION SHARING THE POWER OF BUYER INSIGHTS A passion is to introduce not only the concept of buyer personas but the power of deep and profound buyer insights to make informed decisions. Pioneering organizations I have worked with include HP, FedEx, Reed Elsevier, Abbot Labs, Microsoft, Pearson, Robert Half, Discover, and Genesys - all embracing the concepts of buyer personas and buyer insights to make a better world for their customers. I am forever indebted to Jeff Galt who was CEO of Harcourt in and became the first-ever pilot for large-scale buyer persona development. I have special gratitude to Alan Cooper and the many Cooperistas - the pioneers of personas. If you need help with buyer insights research, personas and strategy, schedule free time with me here httpswww.sohelpful.metonyzambito
Canandaigua, NY | Wheeling, WV
Tony Zambito lives in Canandaigua, New York. Tony has also lived in Wheeling, West Virginia.
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Tony Zambito's address is ***** Northwatch Ln, Mechanicsburg, PA.
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Tony Zambito's age is 54.
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Tony Zambito's phone number is (313) 701-****.
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