Tom Parnell in Boston, MA | Syracuse University - University Of Notre Dame

Tom Parnell

Male

As an account director, Tomâ€™s work has spanned both public and private companies in business & financial services, healthcare IT, consumer technology, Web 2.0, mobile phone applications, e-commerce, plus pro bono initiatives. On the account side, Tom serves as his clientsâ€™ day-to-day contact while internally managing his account teams and their daily operations. He also leads the development of corporate messaging and strategic PR goals; oversees analyst and customer programs; and generates news and feature stories in a variety of top-tier publications. His strategic work and execution in creating social media channels (Twitter, Facebook, LinkedIn, YouTube) for clients has lead to their successful development of brand awareness and thought leadership in the space. Through cultivating strong media relationships, Tom has secured on-target media coverage in outlets including Associated Press, Bloomberg, CBS Evening News, FOX Business, Smart Money, TechCrunch, and The Wall Street Journal. Tom also helps lead the agencyâ€™s digital practice group including social media, video and executive media training. He works closely with clients throughout the entire digital content creation process including strategy/storyboarding, filming, graphic and audio creation, distribution and impact measurement. Tom shoots, edits, and produces a full spectrum of optimized, on-message content for the Internet, product videos, executive announcements, video blogs, patient or customer testimonials and other viral marketing efforts. Prior to Schwartz, Tom spent 8 years reporting and anchoring at television stations in Texas, Indiana, Kentucky, and Massachusetts. His broadcast journalism experience covered the full spectrum of news. Specialties Broadcast Journalism Video Digital Content Creation Social Media Media Training read more ...