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OHalloran Media is a Social Media and Marketing firm focused on helping organizations create authentic connections through relevant content and dialogue to engage a targeted audience through social media. Social media is a relatively new phenomenon that has become an integral component of a well-rounded marketing strategy. Social media marketing is more than just updating your Facebook page. Its an opportunity to understand your vertical like never before, enhance relationships with existing customers, and recruit new customers all over the world. Reaching a targeted audience through social media is now a must for all organizations, and they must learn how to leverage social media tools to create and expand a following to engage new clients and supporters. Social medias best practices are evolving, but there are constants that should be taken into account to reach your desired audience authenticity, propagation of relevant and useful content, engagement in conversations, and responsiveness. As a social media consultant, my role is to dedicate the necessary hours each week to cultivate an engaged audience of targeted followers by expanding an organizations online presence, reach to consumers, and ultimately, in effect, giving them a platform to grow a client base and increase profits.