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Todd Defren: Principal at PR agency SHIFT Communications (Boston, SF & NYC), working with name-brand clients such as Virgin Mobile, Jim Beam Worldwide, Club Med, H&R Block, etc., and a host of cool tech start-ups. Creator of the first Social Media News Release (May 2006). This free template was subsequently downloaded +100,000 times and used by many FORTUNE 1000 companies. Co-founder and current Board Member of Social Media Club.Web: www.shiftcomm.comBlog: www.pr-squared.com,Principal at SHIFT Communications, Blogger at PR-Squared. Geek.,