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Simply put, if a search engine cannot access your website, it doesn't matter what youre optimizing for. I drive the SEO strategy, provide site recommendations, and do hands-on optimization for ACTIVE Networks web properties. My focus is on ensuring our websites are accessible to the crawlers and utilizing data to optimize our sites for what people are interested in. I work on optimizing BB sites such as ACTIVECamps.com, ACTIVEFaith.com, ACTIVECommunities.com, and others to drive prospective customers via search engines looking for solutions to manage their events, facilities, and more. I also work on optimizing BC sites such as ACTIVE.com and CoolRunning.com to drive registrations via participants looking to register for activities, events, and races. When Im not digging deep into analytics and optimizing websites, you can find me playing flag football or basketball, going for a run, teaching others how to play sports, or exploring good eats. Specialties SEO Audits, Technical SEO, Enterprise SEO, Keyword Research, Google Webmaster Tools, Google Analytics, Google Authorship, Schema, Rich Snippets, Omniture SiteCatalyst, BrightEdge Certified Professional, Raven Tools, SEOMoz, Screaming Frog, Open Site Explorer, Social Media, Copywriting, CMS, WordPress, Content Strategy, Landing Page Optimization, Blogging, Branding, PPC, Email Marketing, Affiliates, CSEs, E-commerce