I have been managing successful integrated marketing communications programs for over 15 years. These programs have always involved online marketing. In the mid-90s, at a small biotechnology company offering cancer genetic testing, we used the web to enhance our direct mail program. Since we knew we couldn't answer every question about our services in a brochure or letter, we created online materials to supplement our direct mail and trade show efforts. At Essex Property Trust, I worked with over 100 individual property managers and a database consultant to build a tool that would allow the property managers to post ads to Craigslist that maintained a strong brand image but allowed them the flexibility to be creative with what made their property stand out. We also launched new landing pages for the 100+ properties. At EMQ FamiliesFirst, my primary responsibility has been our online marketing efforts. These have included our main web site and several micro-sites, search engine marketing, search engine optimization and social media (Facebook and Twitter). Specialties Social Media (specializing in Facebook & Twitter), Web Analytics (Webtrends & Google Analytics), read more ...read less ...
this american life
michael phelps
Newark High School
Communications Manager At Care2
Freelance Writerblogger At Sueannereed.com
Communications Manager At Emq Familiesfirst
Social Media Consultant At Lexy
Marketing Project Coordinator At Creative Services Group
Marketing Coordinator At Essex Property Trust
Marketing Communications Specialist At Copper Mountain Networks
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