I have been managing successful integrated marketing communications programs for over 15 years. These programs have always involved online marketing. In the mid-90s, at a small biotechnology company offering cancer genetic testing, we used the web to enhance our direct mail program. Since we knew we couldn't answer every question about our services in a brochure or letter, we created online materials to supplement our direct mail and trade show efforts. At Essex Property Trust, I worked with over 100 individual property managers and a database consultant to build a tool that would allow the property managers to post ads to Craigslist that maintained a strong brand image but allowed them the flexibility to be creative with what made their property stand out. We also launched new landing pages for the 100+ properties. At EMQ FamiliesFirst, my primary responsibility has been our online marketing efforts. These have included our main web site and several micro-sites, search engine marketing, search engine optimization and social media (Facebook and Twitter). Specialties Social Media (specializing in Facebook & Twitter), Web Analytics (Webtrends & Google Analytics), read more ...
  • this american life
  • michael phelps
  • Newark High School
  • Communications Manager At Care2
  • Freelance Writerblogger At Sueannereed.com

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