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Systems Architect with rare combination of database, business intelligence, development and entrepreneurial experience that has been leveraged to turn data into actionable information creating strategic value and product differentiation. Demonstrated leader with a passion for on-line marketing, lead generation, SEO, SEM and the trail of measurable information it gives. Looking to leverage years of on-line lead generation experience to maximize conversion and monetization of Social Media Marketing. Unparalleled skill in teaching and developing others, while maintaining deep technical knowledge to maximize management effectiveness. Motivated to use experience, in initiating and growing successful cross-functional data architectures, to bring a unique perspective to the value of the data life-cycle and to strengthen the effective adoption of data as a business asset. Implemented site conversion management system, which monitored site registration and lead conversion for users by point of origin, email, and other behavioral interactions to maximize site effectiveness. Differentiated Business Intelligence offerings allowing for creation of customer facing up-sell opportunities totaling ,. Integrated transactional and dimensional models into near real-time lead capture, processing, and reporting system. Thought leader in Business Intelligence process development "Agile Methodologies for Data Warehousing Fake It 'til You Make It" presented at Southeastern Cognos User Group, December . Developed leaders among team two team members promoted to Management Level, four team members recognized for quarterly innovation awards during tenure. Specialties Leadership Team Building Staff Training Architectural Roadmap Data Evangelist Strategic Planning Business Liaison Management Mentor System Design Project Management Continual Learner Goal Oriented Budget Conscious Core Technical Data Architecture (OLTP, Warehousing and Reporting) Business Intelligence SEO SEM Cognos BI Oracle Netezza SQL PLSQL System Architecture Java Event Modeling SDLC (Waterfall, RUP, Agile Scrum Certified)