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Search Engine Optimization Expert: author of the best-selling book, "The Small Business Owner’s Handbook to Search Engine Optimization: Increase Your Google Rankings, Double Your Site Traffic...In Just 15-steps. Guaranteed! Social Networking Expert: author of the book "Increase Online Sales through Viral Social Networking". Effective Trainer: excellent presenter, public speaker, and trainer. Enjoys audience and participant interaction and facilitating group discussions. Business Experience: over 13-years of private-sector experience before UW-La Crosse. Expertise in search engine optimization, Web strategy, strategic planning, marketing, brand identity, market research, public relations, advertising, and consulting. Strategic Planner: assists organizations in developing short- and long-term goals, then creates strategic plans that focus on accomplishing the stated goals and maximizing available resources. Facilitator: able to build and confidently lead group discussions to analyze/solve problems and capitalize on opportunities. Facilitated in excess of 100 focus group sessions. Project Management: organized and detail oriented. Effectively manages multiple projects and resources from initiation through completion. Business Development: identifies product or service gaps then develops and markets new products, services, or programs that meet client needs. Catalyst: takes initiative to make things happen. Creates new opportunities for selling. Proven Leadership: charts the course and motivates the team to meet objectives and goals. Provides praise when due and constructive criticism when necessary. Goal Setter: utilizes the thought process of “Begin with the end in mind”. Sets goals and develops the appropriate action plans to accomplish the stated goals. Research/Data Collection: interviews and/or collects data from industry experts (i.e. customers, competitors, suppliers, media, etc.), analyzes data, and identifies trends. Specialties Web strategy, search engine optimization, strategic planning, sales, marketing, research, and advertising