ROI driven senior level marketing executive with a strong array of experiences in classical, direct, online, and social media marketing. Full P&L responsibility and focused on consistently delivering strong bottom line results. Results-oriented, high-energy, hands-on professional. Proven abilities in leading successful integrations and creating profitable marketing campaigns. Major personal strengths include leadership, strong work ethic, organizational effectiveness, time management, communication skills and problem resolution. Overhaul of a Merle Norman (80 year old brand) through implementation of classical business model disciplines. Employed the following initiatives to bring family owned franchise business model to the 21st century – branding, strategic planning, SKU business planning, consumer segmentation, and marketing research. Rebuilt external/internal departmental trust and regained leadership role. Pioneered global market entry for Wella’s Graham Webb, resulting in 10% immediate sales increase. Challenged to make all products internationally marketable. Developed bridge processes between new firm and parent company. Re-launched eight brands, totaling 100 skus. Oversaw product reformulation and new packaging / artwork design in five languages, to achieve global compliance in eight months. Refocused Murad’s market strategy, rebuilding brand positioning and increasing market share. Multi-channel focus had diluted brand positioning and reduced market share. Created corporate brand guideline to achieve image consistency. Targeted consumer and professional markets with distinct advertising campaigns, separating product launch calendars to regain focus on unique market segments. Rebuilt Alterna’s marketing functions in four months, restoring account loyalty. Developed marketing plan and implemented customized brand development plans. Rebuilt marketing and creative departments, restoring efficiency and enabling company to retain lucrative accounts.read more ...read less ...
California State University Northridge
Ca
Business Administration
California State University-northridge
Concentration Marketing
Advertising
Marketing Manager
Strategic Planning
Social Media
Ppc
Analytics
Lead Generation
Marketing & Promotions
Email
Sem And Seo Los Angeles
Swot Analysis
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Director Of Marketing And Public Relations At Merle Norman
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Director Of Marketing At Alterna
Director Of Corporate Marketing At Murad
International Marketing At Coty Inc. O.p.i.
Director Of Global Marketing At Proctor & Gamble Wella Corporation
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Marketing Manager At Shiseido Americas Corporation Joico Laboratories
Category Manager At American International Industries
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