Serena is a Digital Strategist at Social@Ogilvy based in Washington, DC. She brings together her skills in social media influence and brand building to support her clients. She is passionate about mobilizing creative ideas to solve business problems. Specifically, she develops and executes programs for DuPont, Chanel and FSG. Prior to this role, Serena was a Client Services Intern at Landor Associates in New York. While there, she coordinated the rebranding efforts for a premiere financial institution. Moreover, in collaboration with the design team, she audited Forbes digital brand assets and presented new concepts to its Chief Marketing Officer. She also participated in planning corporate social responsibility initiatives for Altria Group. Before Landor, Serena was a Digital Influence Intern with Ogilvy Washington and Ogilvys Asia Pacific regional team based in Hong Kong. She focused on crisis management for BP and new business development. Serena graduated from the University of Chicago with a degree in political science and from Phillips Exeter Academy. In college, she studied abroad in Cape Town and Kruger National Park, South Africa. Currently, she is in the process of completing her -hour teacher training with CorePower Yoga. Specialties BB, luxury, social media, branding, strategy, researchread more ...read less ...
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University Of Chicago
Phillips Exeter Academy
German Swiss International School
University Of Chicagopresent
St. Stephen's Girls' Primary School
Director Of Writing
Phillips Exeter Academy
Client Services Intern At Landor Associates
Community Analyst & Team Communications Coordinator At Campuscatalyst
Intern At Mingzhou Law Firm
Journalism Assistant At Phillips Exeter Academy
Promoter At Lavera & Lavere Hong Kong
Legislative Intern At Office Of Congressman David Wu
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