I’m a senior-level cross-channel content strategist who has developed content strategies in Fortune 50 companies and led teams in start-up and medium-sized companies. My expertise is in aligning and leveraging content across channels (web, mobile, social, print, television) and fusing creativity and technology to create meaningful and measurable content that elevates brands, drives traffic, conversions, and revenue. I have experience in retail, financial, education, and entertainment industries. For the past three years I have been providing freelance and consulting services to Fortune 500 companies as well as to small and medium-sized businesses. Clients I have worked with include U.S. Bank, Wachovia/Wells Fargo, Lowe’s Home Improvement, McDonalds, Chevy, Absolut, Kraft, Ford, and other national brands. 1099 or W2. Minneapolis, Charlotte, Chicago. Specialties Content strategy (inventories, audits, stakeholder interviews, competitive assessments, project scoping, matrices, editorial guidelines, measures and effectiveness, CMS requirements), branded content, writing, editing, SEO copywriting, user interface copywriting, user testing, metadata design, iterative web product development, change management, mentoring, and teambuilding.read more ...read less ...
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Senior Content Strategist At Lowe's Home Improvement
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