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Since 1999 I've been fascinated with the possibilities of communicating online.I was working with Universities in the UK on a distance education program and they had an online component that was amazing! In the next few years I transferred my knowledge to the Internet and now work mainly in that arena as a web content strategist and social media specialist. One of my long term interests is helping other PR people learn more about the profession. I am an APR and I've been teaching PR classes for 15 years. Now I write the Proactive Report as a guide to social media, I teach classes on social media for PR agencies and in-house on how to integrate social media with a traditional PR strategy. I'm also very interested in consumer and buyer behavior and how this has changed online. I love research studies about how social media and search is influencing how w communicate with each other and with businesses. I am a Senior Research Fellow with the Society for New Communication Research and have authored books on PR, Branding and Web Strategies. I was recently voted the best presenter in social media and technology for the Bulldog Reporter and PR University seminars and conferences. I blog about these subjects at The Proactive Report Specialties I have been in the marketing and public relations industry for over 25 years. I write and speak at conferences on Internet PR and Internet Marketing Strategies, blogs and RSS feeds as a Public Relations tool. I co-developed a news feed and social media tool called PRESSfeed http://www.press-feed.com.