Also known as: RudyAlbrechtMBA
Data reveals the problem or opportunity, but solutions come from motivating behavior. I use data and human factor insights to develop strategies that lead to robust business results - increased brand awareness, improved profitability and sales and market share growth. Over years of marketing, financial and planning experience in the automotive industry provide insight from various perspectives - automotive dealers, fleet and commercial customers, retail consumers, field sales professionals and internal staffs. New product development during three vehicle launches. New product modeloption pricing, sales and product training and website content. Strong advocate for demand driven features and content during product development. Associated with industrysegment firsts, e.g., AWD, StabiliTrak, side access panels, left hand cargo doors, etc. Experiential marketing and creative CRM tactics to build brand awareness and consideration, including innovative job site product displays and cold weather feature demonstrations. Field sales objectives and metrics designed to improve transparency, create line of sight accountability and drive desired behavior. Solved sales double counting problem in legacy reporting approach. Specialties Significant experience in automotive leasing (SmartLease), commercial dealer operations, commercial vehicle product attributes and utilization of data tools for insightful analysis.
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