Rory Cumming in New York, NY | New York University - Bates College

Rory Cumming

Male

Rory Cumming is an interactive industry veteran with more than 15 years broad ranging experience. A qualified expert in interactive and email marketing, search and e-commerce, Cumming possesses particularly deep experience in the publishing and advertising fields. As CEO of ShopWiki, Rory is responsible for driving business growth using ShopWiki's innovative technology. This technology has enabled ShopWiki to aggregate the largest and most comprehensive product database on the Internet boasting more than 240 million items from more than 220,000 online retailers around the world. He is also charged with directing ShopWiki's expansion into new global markets including the UK, France and Australia and for developing new business, partnerships and traffic growth. Prior to ShopWiki, Rory was vice president of online marketing at Rodale Inc. where he was responsible for all online marketing and subscription activities for the Internet channel. While there, he dramatically increased Web site traffic and revenue. He also created an ad operations group to improve business performance of the company's display advertising revenue stream and oversaw Rodale's content syndication efforts. Before Rodale, Rory held the role of general manager, PCH.com at Publishers Clearing House. There, he directed all interactive business activities and under his supervision the Interactive division reached profitability for the first time in its history. At the beginning of his career, Rory spent more than 8 years in various direct marketing and interactive roles at The Columbia House Company. Rory earned an MBA in Finance and Marketing from New York University, and a BS in Economics from Bates College. read more ...