Robert Visser in Washington, DC | Dickinson College - Westtown School

Robert Visser

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Pagerank-SEO, LLC is a metro Washington DC search engine optimization (SEO) company. PageRank-SEO provides articles, gap analysis studies, Keyword Density Reports, Keyword Effectiveness Index value ratings, and SEO tools in compliance with World Wide Web Consortium guidelines. Services include meta tag optimization, generating web analytics reports, SEO research and implementation. The primary objective in Search Engine Optimization is to be found. Specifically, to have one's web site achieve a higher placement on organic Search Engine Results Pages (SERPs). While there is some variance in different genres of search terms, on average, 68% of the click throughs from SERPs are from the top ten results, i.e. from the first page. Of these (again, depending on the genre) between 24-31% of the click throughs occur from the 1st listing found, i.e. the top result. Realizing a greater Click Through Rate (CTR) defines a successful search matrices. Further, one wants to drive traffic from the segment of potential visitors who are most likely to participate in "success events". Ideally, one wants not only to be found among top search engine results, but to raise the CTR to one's own site. One needs to harvest the long-tail keyword phrases with which the visitors who completed participation in a success event found the web site. With these one conducts additional research to attain search terms with maximum Keyword Effectiveness Index (KEI) value ratings. Ultimately, the Best Practice is to optimize one's site with keywords that are lexical to the ones that were used in these searches. From these lists of keywords one implements search engine optimization by populating the Title tag, Description and Keywords meta tags, Alt and Title attributes, and the page content with the most searched long-tail keyword phrases that have the highest KEI values. The goal is to merge the search matrices with the web analytics for one's web site. Specialties Search Engine Optimization research and implementation, Web Analytics, AJAX, CSS, HTML/XHTML, Javacript, MySQL, and PHP read more ...