Also known as: RobertVanselow
International sales and marketing executive with years of experience helping brand advertisers, direct marketers, and publishers effectively implement strategies and campaigns in all areas of offline and online media to include, but not limited to data management and acquisition, database marketing, e-mail marketing and e-newsletter sponsorships, lead generation, print and web advertising, and customized co-reg programs. Highly experienced in revenue share structures, as well as CPM, CPA, CPL, PPC pricing models. Within companies ranging in size from MM to MM, day-to-day responsibilities have included strategic planning, sales and marketing management, channel partnerships, new business development, media buying, and product launches. Successfully led turnaround change in stagnant and under-performing divisions, launched start-up divisions for entrepreneurial-minded companies, and optimized sales within companies to achieve double-digit revenue growth. On the sell-side, clients have included Agora Publishing, American Airlines, Ameritrade, Bank of America, Bankers Life, Blockbuster, Boardroom Publishing, Citicorp, Conde Naste Publications, Direct Buy, Fidelity Investments, Forbes, Hartford Financial, ITT Tech, Lincoln Financial, Matrix Direct, Morningstar, Mutual of Omaha, NetZero, Oreck, Panasonic, PennyMac, Principal Financial, Proficio Mortgage, Reader's Digest, Rodale Publishing, The Economist, University of Phoenix, Wall Street Journal, and Wyndham Capital. On the media buy-side, own direct relationships with Google, Yahoo, and mid- to large-tier ad networks and niche affiliates and publishers. Education includes an MBA in International Business from the University of Maryland and a Bachelors in Marketing from Ferrum College in Virginia. Also completed an intensive study abroad business program through Universidad Argentina de la Empresa. Symposiums included marketing, strategic planning, economics, private equity, and entrepreneurship. Specialties Advertising Sales, Business Start-Up Development, Channel Partnerships, Circulation Planning, Database Marketing, Email Marketing, Lead Generation, Leads Acquisition Leads Sales, List Management Data Monetization, List Brokerage Data Acquisition, Media Buying (on CPM, CPA, CPL, and PPC basis), Marketing Strategy, Multi-Channel Marketing, New Business Development, Offline
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