As senior director of online marketing for ANSI I give guidance to our web applications developers and designers for an e-commerce site and several informational sites. I have marketing responsibilities in the areas of strategy, partnerships, content development, budget, forecast, P&L, SEO, SEM, new product development, merchandising, email campaigns, trade shows, PPC advertising, social media and web analytics. I've increased publication sales online over 100% and doubled web traffic to three primary domains. I have over 10 years experience in SEO and SEM. Prior to joining my present firm, I developed over 40 websites and collaborated with dozens of firms on a wide range of projects, including branding, marketing research, advertising, communications and strategic planning. I've held prior positions as Executive VP Marketing and New Business Development, Communications Officer & Marketing Director. I maintain a small consulting business for special projects. I invented a manufacturing process and helped form a company in 1986 to commercialize that technology. Specialties managing staff, administration, budget, online advertising, SEO, SEM, PPC advertising, negotiation, problem solvingread more ...read less ...
photography
web
social media
computer technology
official direct marketing association
Adelphi University
State University Of New York At Albany
Long Island University
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