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Robert Maclean, Toronto, ON
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Robert Maclean
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An award-winning communications leader with over 10 years of experience managing national and global communications programs in Canada for DDB, one of the world’s most acclaimed marketing agencies. Led PR for 14 DDB-owned or affiliated agencies, pathfinding an efficient approach to agency reputation management. Successfully elevated DDB’s profile, brand awareness and consideration among Canadian marketers by generating high-profile media coverage and helping DDB win nine Agency of the Year Awards from Marketing, Strategy and the National Post. Prior to joining DDB, Robert worked at PR and advertising agencies in Ottawa and Toronto developing an understanding and passion for effective, integrated marketing. Over his career, Robert has created impactful plans and stories, generated high-profile publicity, and worked with with C-suite executives to craft thought leadership narratives that drive business results. Presently seeking a senior communications role with a progressive organization. Specialties Creative, brand-building public relations; issues and crisis management; social media; clear, concise messaging; writing; and editing. Other key strengths include: - Award-winning strategic planning and communications skills - A clear understanding of media channels: online and off - A dedication to teamwork, creativity and precision - The dexterity and patience to handle many tasks, projects and challenges simultaneously - Balancing the needs of multiple stakeholders in a global context
