Rich Smith in Wilmington, DE | Penn State University - A Href Edupenn-state-university-19318 Penn State Universitya

Rich Smith

Male

A highly accomplished marketing professional with a history of building profitable campaigns and top-tier brands for the financial services, insurance, and consumer financial products industries--leading to multimillion BC and BB sales via online marketing (search engine, display, social media, website), direct marketing (email, mail, TV, telemarketing), cross-selling, and wholesale distribution. Strong leader who has managed M marketing budgets and PLs up to M in pretax net income. Skilled in competitive analysis, in-depth market research, strategic positioning, and relationship-building with clients and internal corporate verticals. Solid background in launching, advertising, and branding services targeting diverse demographic characteristics and business lines. Member of the North American Advisory Board of the CMO Council and the Governing Body of the CMO Collective. Frequent speaker and panelist at industry events and conferences. Specialties read more ...