I have more than years experience and held many senior-level positions in higher education branding, communications and marketing, on both the institution and consultant sides. In I founded the BrandED Consultants Group to meet the increasing need for institutions of higher learning to take a strategic approach to higher education brand development and communications. BrandED was one of the first consultant groups to guide colleges and universities beyond logos, taglines and advertising campaigns, by helping them effectively define their culture and operationalize their strategic plans. BrandED was also one of the first organizations to utilize social media as a strategic resource for higher education brand communications. This past year I helped the Leeds School of Business at the University of Colorado Boulder establish a marketing and communications strategy, including brand platform, new website and social media plan. Prior to founding the BrandED Consultants Group, I was assistant vice chancellor for communications and marketing at the University of Denver, where I proposed and then led one of the ground-breaking approaches to higher education brand communications. An approach focused on engaging key stakeholder groupssenior administration, board of directors, faculty, staff, students, alumni and othersby building a brand from the inside-out and operationalizing a strategic plan. I have worked with numerous small, mid-size and large colleges and universities including Colorado State University, La Salle University, Manhattan College, Rocky Mountain College of Art Design, Saint Marys College California, University of Colorado, University of Dallas and University of Denver. The brand strategy and integrated marketing communications plans that I have led resulted in increased enrollment, improved retention, higher academic profiles, new sources of funding, improved rankings and collaborative cultures. Specialties Branding expertise, brand strategy development, brand research, verbal and visual identity building, college branding, education branding, higher education branding, organizational development, personal branding, university branding, P- branding, social media strategy, brand sustainability, keynote speaker.read more ...read less ...
marketing
projects
blogging
copywriting
public relations
strategic planning
brand management
digital marketing
content strategy
tosh.0
public speaking
Colorado State University
Longmont High School
University Of Colorado
Marketing And Advertising
Founder And Principal At Branded Consultants Group
Assistant Vice Chancellor For Communications & Marketing At University Of Denver
Founder And Chief Strategist At Branded Consultants Group
Vice President For Enrollment And Communications At Rocky Mountain College Of Artdesign
Leeds School Of Business
Director Of Marketing And Communications At Leeds School Of Business
Director Of Marketing And Communications At University Of Colorado
Disclaimer: PeekYou is not a consumer reporting agency per the Fair Credit Reporting Act. You may not use our site or service, or the information provided, to make decisions about employment, admission, consumer credit, insurance, tenant screening or any other purpose that would require FCRA compliance. For more information governing use of our site, please review our Terms of Service.
Copyright 2024 PeekYou.com. A Patent Pending People Search Process. All Rights Reserved.
By continuing to use our site, you consent to the placement of cookies on your browser and agree to the terms of our Privacy Policy. More details