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One of the foremost authorities in Internet marketing and specializes in performance-based direct response using the Internet. Peter has created several multi-million dollar Internet campaigns and is the creator of Advertiser, which is now being taught at the nd ranked entrepreneurship university in the US. Peter also owns the leading direct response Internet marketing agency in the nation and has consulted for some of the biggest brands in America. Specialties Business development, strategic development, marketing, branding, persuasive design, web usability, innovation, management, non-profit strategy, Web ., social media, competitive analysis