Also known as: peternoelmurray
Peter Noel Murray, Ph.D. operates a market research and consumer psychology consulting practice. The focus of Dr. Murrays work is the psychological drivers of consumer behavior, with emphasis on emotion. This approach is applied to concept and advertising evaluation, branding, new products, and all other areas of market research. Dr. Murray has based his work on the principle that if we understand how consumers think, we can predict their behavior. To achieve these insights, he has taken psychological research techniques from clinical practice and adapted them for market research. Dr. Murray has worked with leading corporate marketers, advertising agencies, non-profit organizations, and government agencies. He has consulted and conducted research studies for companies including Pfizer, SAP, Ricoh, BBDO Worldwide, Toshiba, and Readers Digest (selected examples). Dr. Murray also brings a real-world marketing perspective to his work. Previous positions include SVP at the Interpublic agency Avrett, Free Ginsberg (clients were Citibank, Abbott Labs and others) as well as marketing positions at Kraft General Foods and the Mennen Company (Colgate). In addition, he served as Chief Marketing Officer of iBeauty.com. Specialties Consumer behavior, consumer psychology, emotion, decision-making, brand personality, qualitative research, innovative research methodologies
Baltimore, MD | Annapolis, MD | Arnold, MD
Peter Murray lives in Baltimore, MD, but has also spent time in Annapolis, MD; Arnold, MD; Dedham, MA and Severn, MD. He went to school at the Milton Senior High School, Dedham High School and Meade Senior High School. He has worked for Top Computer Executive (cio, Vp Or Director Of Mis Or It and University Of Maryland Pediatric Associates. Green Day, The Fall, Ludwig Van Beethoven, Brazilian Jazz and Antonio Carlos Jobim are some of his favorite bands. He's a big Baseball fan. His favorite sport is Chess. Peter is related to Michael J Murray, John I Murray, Judith A Murray, David L Mcmurray, Martha M Murray, Edith Murray, Elena Murray and Rhonda B Murray.
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English jurist, judge, and nobleman (1930–1997). You can find more here.
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