Also known as: peterliao
I am a results-driven marketing professional specializing in BC and BB media strategy. I have worked for a variety of Fortune clients, particularly within the Telecom, CPG, Retail, and Pharma verticals. Presently, I manage the strategy and execution of cross-channel campaigns for Bristol-Myers Squibb. In addition to my rapidly-growing work experience, I possess a Bachelor of Arts in Communication Studies from the prestigious University of Michigan. There, I excelled in numerous courses pertaining to advertising, sales, and marketing, from the Ross School of Business (ranked # by WSJ and # by US News World Report). Furthermore, I was a member of Alpha Phi Omega, the largest national service organization in the country. As a member, I chaired multiple committees and even founded a new committee, the Global Change Committee, which expanded the chapter's services into international territories. Specialties DoubleClick, comScore, Prisma, Nielsen OCR, Nielsen AdViews, Nielsen AdRelevance, Kantar Stradegy, IMS Clear Decisions (MRIPersonicxScarborough), BrandFX, Media Day, opTV, Curve, MarketMate TV, SQAD, Mintel, and Quantcast.
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American academic. You can find more here.
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