PROFILE A proven track record of achievement including significant experience in the development and execution of successful marketing and business development programs in both BC and BB channels. A storehouse of practical, effective marketing knowledge, I develop and execute strategic marketing initiatives and tactics that are integral to successful organizations. Consistently delivers strong, measurable results across industries including Human Resources Consumer-Packaged Goods Retail Catalog Publishing Healthcare Group Health Benefits Aviation Nonprofit AccountingProfessional Services SKILLS EXPERIENCE SUMMARY Significant experience in building effective front-end customer acquisition and back-end customer retention programs. Management of New Business Development process and teams. Development and execution of long-term strategic marketing and business development plans Development and execution of short-term tactical marketing and business development plans Product line marketing management Multi-channel marketing (including Internet) Loyalty Marketing Direct Marketing Management o External and Internal (House) list development and enhancement o CreativeCopy o Format o ProductOffer o Media (direct mail, eMarketing, telemarketing, catalog, insert programs, social media) o CRM strategies and tactics o Testing and market research Brand Marketing Management o Advertising (space, website, social media) o Marketing collateral materials o Marketing communications o Sales support o Trade Shows and Special Events o Marketing promotional materials Product development and launch Market research Voice of the Customer o Methodology and design o Sample development o Qualitative (focus group topic outline) o Quantitative (questionnaire development) o Data collection o Analysis o Report Specialties Business Development Management, Product Line Marketing Management, Service Line Marketing Management, Business Development, Social Media, Direct Marketing, Brand Management, Relationship Loyalty Marketing, CRM, Market Research, Market Testing, Marketing Communications, Advertising, Public Relations, Business-to-Business, Business-to-Consumer.read more ...read less ...
pr
e-commerce
advertising
marketing
npr
leadership
sales
strategy
public relations
social media
linkedin
business development
strategic planning
chicago cubs
miami ink
product development
the big bang theory
program management
brand management
sales management
talking heads
how it's made
vampire weekend
marketing management
the wailin' jennys
marketing communications
diners drive-ins and dives
innovative marketing
word-of-mouth & buzz innovators
usa job & career network
Waubonsee Community College
Isssc Six Sigma Training Class
West Aurora Senior High School
Northern Illinois University
Marketing Director
Principal
Chairman
Market Manager
Executive Jet Management
Marketing And Advertising
Flynn & Company
Marketing & Membership Development
Employers Resource Association
Peter Landesman Associates
A Netjets Company
Project Director At Market Facts
Marketing & Membership Development At Employers Resource Association
Principal At Peter Landesman Associates
Marketing Director At Flynn & Company
Market Manager At Executive Jet Management
Midwest Marketing Communications At Anthem Blue Cross & Blue Shield
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