Paul Jankowski is Chief Strategist at Access Brand Strategies and a contributing writer to Forbes.com. ABS provides branding services for a diverse group of clients including Pepsi, Tractor Supply Co and Fedex. ABS is an expert in communicating with consumers via Heartland Lifestyles. Jankowski's book, "How to Speak American: Building Brands in the New Heartland," was published in May, 2011. Prior to restarting ABS, he served as Chief Marketing Officer for Memphis-based Elvis Presley Enterprises, Inc. (EPE) and oversaw all aspects of global brand development. Jankowski and his team executed several new initiatives for EPE which contributed to the biggest revenue gain to date. Programs included: Music and Movies featuring Dale Earnhardt Jr., the Ultimate Elvis Tribute Artist Contest, new e-commerce initiatives and redesign of elvis.com. He also created the Muhammad Ali (CKX) brand plan. As EVP, Jankowski directed all marketing activity for HOST Communications' Affinity and Events Division. He served as VP/Media Marketing for SFX Entertainment where he created marketing programs for: Volkswagen, Ford Motor Co., Warner-Lambert, Reebok and MCI. He also created promotions for: Beyonce, Evander Holyfield, Destiny's Child, Nelly, Reba, Vince Gill, Elton John, Tom Petty, B.B. King, Mary J. Blige and Meatloaf among others. Jankowski was the Dir. of Entertainment Relations/Worldwide for Gibson Guitar Corporation. He served as regional pop promotion manager for MCA Records - Los Angeles and SBK Records-New York, in the company's Nashville office. Jankowski is a graduate of the 1995-96 Leadership Music (Nashville). He earned his NFL Agent certification. He graduated from the University of Tennessee/Knoxville (Advertising), and served as marketing manager for Thompson-Boling Arena. Jankowski served as chairman of the T. J. Martell Foundation for Cancer research for 9 years and he and his wife have 4 children and serve as foster parents. Specialties Branded entertainment, consumer promotion creation/activation, content creation, event production, Heartland Lifestylesread more ...read less ...
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knoxville
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advertising professional
consultants network
Christian Brothers High School
University Of Tennessee-knoxville
Chief Strategist At Access Brand Strategies
Chief Marketing Officer At Elvis Presley Enterprises
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