paul gillin view gallery
Male, 56 years old
Bio

I write, speak and train marketers and corporate executives to think like publishers. I specialize in social media for BB companies. I love social media, but I don't think media is an answer to anything. Strategy should drive tool selection . My specialties include --Researching markets and customers --Selecting content to publish --Creating compelling angles, headlines and voice --Writing stuff that people really want to read --Building a business presence on social networks like Facebook, LinkedIn, Twitter and Google --Promoting content through social media --Designing and staging live and virtual events. I've written five books about online communities since , including The New Influencers (), Secrets of Social Media Marketing (), Social Marketing to the Business Customer (co-authored with Eric Schwartzman, ) and Attack of the Customers (co-authored with Greg Gianforte, ). Learn more about my latest book at httpbit.lyAOTCBook. I also co-authored The Joy of Geocaching (, joyofgeocaching.com) with my wife Dana. It's about a global game played by more than three million people and enabled by a vibrant online community. I spent years in print publishing before going fully online in . I believe that when anyone in the world can reach anyone else in the world at no cost, then everything changes. We're at the very earliest stages of understanding what that means. I'm at my best when teaching people how to write. I'm at my worst sitting in an "FYI" meeting. I've been documenting the transformation of the media industry at NewspaperDeathWatch.com since . Contact me at or --.

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