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Im a writer and content marketing consultant specializing in technology and new media. My company advises business-to-business marketers on strategies to optimize their use of online channels to reach buyers cost-effectively at different stages of the buying cycle. Im particularly interested in social media and the application of personal publishing to brand awareness and business marketing. Im a veteran technology journalist with more than years of editorial experience. I was founding editor-in-chief of TechTarget, one of the most successful new-media firms to emerge on the Internet. Before that, I was editor-in-chief and executive editor of Computerworld. My book on social media, The New Influencers, was published by Quill Driver Books in the spring of . Im also a research fellow at the Society for New Communications Research and chairman of the social media cluster at the Massachusetts Technology Leadership Council. I blog at www.paulgillin.com.