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Visionary marketing leader and change agent with strong bias for action. Passion and proven success for innovation and new business development. Skilled in managing leadership brands: extensive involvement in new product development, target market identification and brand strategy determination for both mass and specialty consumers. Demonstrated abilities in leadership, communication, strategic-thinking, team building and creative problem solving. Specialties - Corporate expert on Direct Response marketing (DRTV) - Business Strategy/Planning - Brand Strategy/Positioning - P&L Management - New Products/Innovation - Advertising/Communications - Analytics/Consumer Insights - End to End Initiative Work: ATL to initiative delivery in market. Recognized company wide: -Spirit of Innovation: Piloting a Rapid Cycle Innovation Model