Niraj Sharma in Alpharetta, GA | University Of Georgia - Terry College Of Business

Niraj Sharma

Male

A seasoned marketing professional with proven expertise and experience in the development, integration and implementation of marketing programs that increase consumer adoption and usage and deliver tangible business results. This includes defining and managing complex marketing strategy, determining requirements, researching audience and communications needs, setting interactive strategy or broader communications channel applications and managing timelines and resources. * Providing strategic direction and guidance to project sponsors on how to best leverage the online and offline channel to meet the complex needs of integrated marketing campaigns * Working with project sponsors to scope and document project campaign (business, functional and creative needs) audience objectives, timing, budget and appropriate channels * Assessing and determining the necessity of vendor outsourcing for project deliverables * Collaborating with senior management (including Sales and Product Management) on campaign strategy, design and creative concepts in line with functional requirements and technical infrastructure * Developing new content and/or adapt existing marketing and product content in a variety of interactive media (text, video, mobile, audio and online advertising) * Managing the timely reviews of deliverables; document requested changes, resolve issues, and manage changes through the campaign design and launch processes * Ensuring the successful setup of tracking and usage metrics for all projects and providing analysis of results to drive new learning and campaign refinement Specialties Salesforce CRM/SFA Integration and Implemenation, Marketing Automation/Eloqua, SEO, SEM, Database, Content management Systems (CMS), Web Analytics, Adobe Graphic Suite, Scripting, Video, Audio, Oracle CRM read more ...