Seasoned music research professional with experience in brodcasting audience research. Michael has moderated and analyzed hundreds of music research projects and has previously worked for Arbitron, Coleman and Cox Broadcasting. As a result of that experience, Michael brings a solid understanding of radio research methodology to every project delivered by Hooks Unlimited. Michael ensures that your music research materials are carefully prepared and executed so you can rely on the results from your research provider. Specialties Methodology Screener creation Music Selection / List Development Montage development Call Out recommendations Music test recruiting Radio Programmingread more ...read less ...
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