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Planning is not perpetual curiosity. That's only part of it. Planning is the art of observation and interpretation of people, channels and trends. It's about realizing what the consumer is often times unable to articulate. At the heart, it's the ability to organize massive amounts of information and distill it to the most relevant and provocative insights. And from there, effectively communicating those insights as a means of inspiration. It's about connecting ideas to solve challenges. I live for the next Aha moment. I follow up my instincts with real research. I care about my clients, my team and my work. I believe that brilliance is nothing without effort. When I'm not on the clock, I'm exploring my love of food (especially soup), brand whispering, traveling often, sampling new technologies, coordinating service trips, gaming, reading, connecting and trying to lead the most meaningful life possible. Specialties Millennials Women CPG Products Technology Branding Consumer Insights Digital Marketing Social Media Public Speaking Planning Time Management Creative Conceptualization Multicultural Marketing Ethnography Branding Observation Strategy Communication Web . Writing Attention to Detail
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- Phoenix Marketing Bristol-myers