Results-oriented marketing & advertising professional well versed in building and implementing marketing solutions for national, regional and local businesses. Proven ability to build and maintain strong client relationships. A true partner to sales. Core Competencies include: Project Management, Media Planning & Buying, Media Contract Negotiation, Budget Management, Market Research & Audience Analysis, Data Optimization, Managing Vendor Relationships, Creative Brainstorming, Marketing Development. Specialties Applications: >MS Office (Excel, Powerpoint, Access, Outlook), FileMaker Pro, Adobe Acrobat, Sales Force, Sharepoint, Clearslide Research Tools: >ComScore, MRI, Simmons, SRDS, TNS Media Intelligence, Nielsen@Plan/NetRatings/IMS, Scarborough, Squad, Arbitron Buying Tools: >Familiarity w/Smart Plus, Strata >Trained in DoubleClick for Advertisers (DART) Social Web 2.0: >Facebook, Twitter, Yammer, Basecampread more ...read less ...
Virginia Polytechnic Institute And State University
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