Also known as: LeftBrains
Matt draws on his experience in predictive modeling, marketing research, interactive strategy, and digital measurement to help our clients understand their customers and prospects. Matt has spent the last decade discovering which online activities influence offline sales, thus helping dozens of brands prioritize successful marketing tactics based on the results of sophisticated predictive models. As director of analytics, Matt passes on his deep knowledge to his team of digital analysts. They analyze data about brand audiences and their use of digital technology so that brands know how to build better relationships with their audiences. They also uncover the business impact of a brands digital activities. Brands like JPMorgan Chase, Wawa, Penske, and Merck have leveraged Matts expertise to strengthen digital relationships with their customers. Matt has spent the last decade uncovering analytical relationships that help transform brands. He has discovered which online activities influence offline sales with ROI modeling techniques, tested campaign strategy and messaging for dozens of large brands, and helped marketers prioritize successful marketing tactics based on the results of sophisticated predictive models. Specialties Web Analytics, Predictive Modeling and Statistics, Data Science, Survey and Market Research Database Analysis Customer Profiling
Also known as: waketheman
My multi-disciplinary approach delivers marketing customer insight and performance assessment in a digital world that constantly changes. Blending data science, marketing research, interactive strategy, and digital measurement, my team provides clarity in the often-chaotic world of digital media. They leverage a wide variety of data - including behavioral, attitudinal, psychographic, and sentiment - to help brands create better relationships with their audiences. Predictive statistical models link online activities and offline sales, enabling clients to do more of what works. Specialties Digital Marketing Strategy
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