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As a technology and digital marketing enthusiast, my goal is to help the business engage in BB social media aspects around the web to further connect with their customers and extend brand awareness. By doing so, I hope to spread a positive notion around the global brand by helping our experts in the industry to extend their reach as brand advocates. I work closely with the following teams on a regular basis web marketing, mediainvestor relations, marketing communications, product, and IT. I'm interested in how global social networking communities will evolve over the next year and where that tipping point in digital marketing will be for the next evolution of the web and BB customer engagement. Outside of my day to day work, I'm interested in web technologies that make teams more efficient and always keeping my eyes on the next new trend.