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My work as a digital marketer includes over years of Paid Search experience (incl. Google, Yahoo, Bing Facebook) along with a solid foundation knowledge of organic and social strategies. My focus in these areas is planning and providing detailed strategies for new activity and analysing all digital marketing efforts with the goal of improving ROAS. I have worked with some of Australia's largest paid search accounts including managing the Federal Govenment search account across all departments and now managing one of the largest accounts in the Education sector. More recently I have been focusing on areas such as website optimisation, marketing efficiencies and all facets of digital analytics. Using these techniques to make to most of above and below the line marketing efforts. I have experience working in freelance, agency and contract environments and am passionate about providing exceptional results to all of my clients. I pride myself on excellent communication skills and the ability to translate complicated digital concepts for clients where necessary.