Digital strategist with more than a decade of online publishing experience. Currently leading content strategy for one of the company's largest content-driven web dev projects. Responsible for strategic vision and day-to-day management of complex digital content programs; ensure that project deliverables meet time specifications and quality goals. On the agency side, have played a key role in a number of large desktop and mobile site development and redesign projects, including sites for American Red Cross, Ford Motor Company, Mercedes-AMG and Mercedes-Benz. On the publishing side, have worked on several consumer sites from inception through launch, including Cars.com and ForbesAuto.com. For the latter, oversaw the editorial and design groups and overall luxury vehicle portal development. http://www.speakerrate.com/speakers/2895-marysbutler Specialties Editorial product development and project management, content strategy, business development, content syndication and licensing, audience development, user research, online panel testing, user experience, social media, user-generated content, site analytics, SEO, startups, agile project management methods; subject matter expertise in automotive, consumer product research, personal finance, luxury goods, online retail, travel read more ...
  • digital marketing
  • content strategy
  • south by southwest
  • online news association
  • Editor-in-chief
  • Senior Content Strategist At Razorfish

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