mark penn

Mark Penn

Male

Mark Penn is the worldwide CEO of the public relations firm Burson-Marsteller and president of the polling firm Penn, Schoen and Berland Associates.Penn has been called The Master of the Message by Time magazine and The Guru of Small Things by The New York Times. He is credited with inventing both the overnight poll, now standard in high-profile elections; and the mall test a method of showing shoppers prospective ads and learning their reactions in real time.Penn has helped to elect over 25 leaders in the United States, Asia, Latin America, and Europe in addition to serving as chief adviser to President Bill Clinton in the 1996 presidential election and to Hillary Rodham Clinton through her Senate and presidential races. Penn also serves as strategic consultant to top Fortune 500 companies, including Ford Motor Company, Merck, Verizon, BP, McDonalds and Microsoft, and has been a key adviser to Bill Gates and Steve Ballmer since 1998. In 2000 and 2004, Penn was awarded the highest honor in his profession, the American Association of Political Consultants Pollster of the Year Award.In September 2007, he authored a book with E. Kinney Zalesne titled Microtrends: The Small Forces Behind Tomorrows Big Changes, a New York Times and Wall Street Journal bestseller which points out the power of small, counterintuitive groups in politics, business, and social change.Since the end of Senator Hillary Clintons campaign, Penn has returned to steering Burson-Marsteller and to writing authoring a 12-part series in Politico and a Microtrends column with E. Kinney Zalesne in the Wall Street Journal online. read more ...
  • Worldwide Ceo
  • Burson-marsteller & Psb

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