Also known as: larivieredesign
Im a seasoned Creative Director with a book publishing background who also designs and implements creative strategies for integrated marketing. I manage content creation (text and images), corporate identity, branding, and interface design, resulting in clean iconographic websites and print collateral that work together to create a powerful emotional connection for consumers. I also use technology to automate and streamline graphic design workflows to reduce expenses and increase productivity without sacrificing creative quality. For three major book publishers, I increased profits and reduced costs by tripling design productivity. My expertise includes Advertising design, Publication design, Book Cover design, Presentation design, Art direction, Responsive website design, Photo direction, Information architecture, Workflow analysis, Collateral system design, Corporate image design, Digital asset management, Brand guidelines management, Trade show booth design, Digital pre-press, Color management, Production supervision, On-press supervision I'm a hands-on designer with expert-level Mac platform skills in Adobe CC including InDesign, Photoshop, Illustrator, Dreamweaver Fireworks Acrobat Pro, Microsoft Office Suite, HTML CSS Filemaker WordPress ., PHPMySQLJavascript, XcodeObjective-C iOS app development
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