Cape Coral, FL | Fort Myers, FL
Also known as: MarkDonatelli
I enable multi-national, consumer-focused companies to choose the appropriate strategies and tools for data-driven marketing in a global economy. Currently working on 4 continents for Acxiom Corporation, I am focused on providing industry insight and consultation on a global-basis, with a specific emphasis on qualification and recommendation of data-driven marketing solutions, data acquisiton and monetization strategies, and business development in emerging markets. I am a passionate and creative executive (from technology roots) with demonstrated success conceptualizing, planning, and executing technology driven, multi-channel sales and marketing plans that result in pipeline growth, increased revenue, and increased sales force productivity. I am an accomplished professional in business and technology endeavors with emphasis on workflow, customer relationship management, marketing automation, and product development. I have successfully developed strategic plans and led tactical execution for the selection, implementation, development, and operation of technology products, services, support, and training in multiple industries. These include enterprise resource planning (ERP), customer relationship management (CRM), email service provider (ESP), marketing on demand (MOD), print on demand (POD), and Business Intelligence (BI) platforms. I have significant experience serving public and private companies in the following industries/functional areas: Information Technology, Software Development, Manufacturing, Distribution, Print Media, Television Media, Financial Services, Non-Profit, Marketing Services, Real Estate, Home Services, Printing, Healthcare, Franchise, Professional Services, and Energy. Specialties Campaign Development, Strategic Planning, Process Reengineering, Business Development, Solution Selling, Product Development, Product Management, Direct Marketing, Sales Management, Marketing Management, Executive Leadership, Productivity Solutions, Customer Relationship Management, Direct Mail, Direct Marketing, Email Marketing, Data Analysis, Customer Segmentation & Profiling, International, Global, Expansion, Data Analytics, Mergers, Acquisitions, Start Up, Security Clearance
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